Craftsy Birthday Campaign 

Craftsy is the premier online destination for passionate makers to get inspired, devleop confidence and achieve validation through encouragement and celebration. 

In celebration of their 5th brithday, they ran a month long campaign offering discounts on classes and prodcuts  – in addition to special promtions and giveaways.  

Working closely with the marketing, copywriting and photography teams I helped conceptualize and build a cohesive campaign that spanned across 16 categories (knitting, sewing, quilting, cake decorating, etc.) as well as multiple marketing channels. Keeping the brand's core values in mind, I helped develop the concept from the ground up through prop design and styling, art direction and design. 

Services: 
Prop Design & Styling, Art Direction and Graphic Design

Assets:
Responsive & Dynamic HTML Emails, Web Graphics, Affiliate Banners, Push Notifications and Social Media Assets  

Credits: 
Photography: Will Rutledge