The Art of Coffee

A conceptual rebrand for a popular Denver-based coffee shop, who offers fair trade coffee and organic teas. Home to some of the most knowledgable baristas in Denver, the company pushes the envelope as leaders in the industry by providing more than just a superior cup of coffee—but a finely crafted experience as well.

The logo features colorful ribbons of steam form abstracted figures that gather together in conversation around cups of coffee to illustrate the rich communal environment the business offers to customers. The tag line, “The Art of Coffee” was developed to help visually communicate their artful approach to their craft – a core attribute of the brand. 

Services: 
Branding, Graphic Design

Assets:
Logo, Packaging 

Credits:
Photography: Unsplash